Vending machines selling naito togarashi in Shinjuku. “Naito” is the old name for Shinjuku (the name originates from the Naito family, the feudal lords who once governed the area), and togarashi (唐辛子) is chili pepper. It is a variety that originated in Shinjuku, where it was cultivated by local farmers during the Edo period. With the region’s strong soba noodle culture, chili peppers quickly gained widespread popularity throughout Edo (now Tokyo). It is said that in autumn, when the bright red peppers ripened, the fields looked as if they were covered with a red carpet.
Naito togarashi had become extinct due to urbanization, but has recently been able to revive. It is famous as a fragrant and delicious chili pepper and it’s now considered a rare and special souvenir from Shinjuku.
These vending machines also offer shichimi togarashi, a traditional seven-spice blend, along with sesame chili oil- perfect for spice lovers and souvenir hunters alike.
photos © Japanbyweb.com